Ms. Ashley Coates, MBA is a curriculum writer, outdoor travel journalist, technical writer, project manager, program developer, teacher, photographer, and customer service professional. She is a strong community member with a Masters 'in Business Administration, emphasis in Small Business and Entrepreneurship, and Graduate Certificates in Business Administration and Project Management.

Ms. Coates’ demonstrated history of curriculum and technical writing stems from a consulting business, Project Latitudes, through which she co-wrote curriculum guides for the Descanso Gardens School Programs, was a curriculum contributor to Habitats Alive! An Ecological Guide to California’s Diverse Habitats, and co-hosted a consortium of environmental educators in the Los Angeles area. Additionally, she wrote a grant proposal for California State Channel Islands Environmental Science NOAA B-Wet Watershed Education Grant. She was the Project Manager for writing the Habitat for Humanity Field Procedures Manual. Ms. Coates wrote the Real Cheap Sports Employee Manual and the Real Cheap Sports Policies and Procedures Handbook. Furthermore, Ms. Coates’ designed and managed the Experiential Education Programs at Curtis School, including Outdoor Education & Field Studies Program, Community Service Program, Leadership Student Council Program, Values Education, & Emergency Preparedness Education.

Ms. Coates, currently, develops hands-on science. art, engineering, nature, travel, & art lessons, and tests them by “popping up” to teach in the local community.  She develops curriculum for Pop-Up Education,  writes for her outdoor travel journal and manages the online shopping website for her family's outdoor store.


Master of Business Administration with an Emphasis in Small Business and Entrepreneurship, California Lutheran University 2006-2009

Certificate in Business Administration and Management, California State University, Channel Islands 2005-2006.

Certificate in Project Management, University of California, Santa Barbara 2003-2004

Bachelor of Arts, Environmental Studies with a Minor in History, University of California, Santa Barbara 1989-1993.


Owner, Website Manager, Social Media Manager, Online Customer Service, Real Cheap Sports, Ventura’s Outdoor Store 2006-present.

Curriculum Developer, Pop-Up Education, popped.com August 2017-present.

Outdoor Travel Journalist, packthegear.com Sept. 2017-present.

Programs + Enrichment Coordinator, Will Rogers Elementary PTA.  August 2018 - present.

STEAM (Simple Machines) Educator, Museum of Ventura County. Jan. 2018.

Nature Camp Educator, Children’s World, Summers, 2016 – present.

Food Blogger, metastreetcafe.com 2015-2017.

Website Development Project Manager, Real Cheap Sports, 2009-2011.

Owner, Field Studies Education Consultant Project Latitudes 2006-2009.

Experiential Education Program Director, Curtis School 1998-2006.

Summer Camp Director, Chadwick School 2001-2004.

Mountaineering Instructor, Pacific Crest Outward Bound School 1996-1999.

Naturalist, Naturalists at Large 1993-1998.

Retail Store Staff Trainer, Patagonia 1996-1997.

Summer Camp Counselor, Adventure Unlimited 1998-1991.


Curriculum Writer, Habitats Alive! An Ecological Guide to California’s Diverse Habitats 2009.

Grant Writer, California State Channel Islands Environmental Science NOAA B-WET Watershed Education Grant 2008.

Curriculum Writer, Descanso Gardens Student Field Journals 2007.

Curriculum Writer, Curtis School Experiential Education Outdoor Education Field Studies Packets, Grades 4-8 2006.

Project Manager, Habitat for Humanity Field Procedures Manual 2004.

Author, Curtis School Experiential Education Risk Management Plan 2000.

Curriculum Writer, Naturalists at Large Student Field Journals 1998.

Author, Real Cheap Sports Employee Manual, 1996.

Author, Real Cheap Sports Policies & Procedures 1996.


Horse Rescue Volunteer, Coastal California Horse Rescue 2007-2009

Proyecto Tortuga Volunteer, Baja Mexico 1996.

Raptor Center Volunteer, Vermont Institute of Natural Science 1995.